.seo-nav,.seo-nav-home{display:inline-flex;align-items:center;gap:18px;font-weight:800;font-size:14px;color:var(--color-body)}.seo-nav a,.seo-nav-home{text-decoration:none}.seo-nav a:not(.btn):hover,.seo-nav-home:hover{color:var(--color-coral)}.seo-eyebrow{margin:0 0 12px;font-weight:850;font-size:13px;line-height:18px;letter-spacing:0;text-transform:uppercase;color:var(--color-coral)}.seo-home-guides .h2{max-width:760px;margin:0 auto}.seo-guides-grid{max-width:var(--max-content);margin:48px auto 0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px}.seo-guide-card{min-width:0;padding:28px;background:var(--color-white);border:1px solid var(--color-border);border-radius:var(--radius-card);box-shadow:var(--shadow-card);display:flex;flex-direction:column;gap:14px}.seo-guide-card__keyword{margin:0;font-weight:850;font-size:12px;line-height:18px;color:var(--color-coral)}.seo-guide-card h3{margin:0;font-size:22px;line-height:28px;color:var(--color-ink)}.seo-guide-card h3 a{text-decoration:none}.seo-guide-card h3 a:hover{color:var(--color-coral)}.seo-guide-card p:not(.seo-guide-card__keyword){display:-webkit-box;overflow:hidden;margin:0;color:var(--color-body);font-size:15px;line-height:25px;-webkit-box-orient:vertical;-webkit-line-clamp:4}.seo-guide-card__link{margin-top:auto;font-weight:850;font-size:14px;line-height:20px;color:var(--color-coral);text-decoration:none}.seo-guide-card__link:hover{text-decoration:underline}.seo-article-hero{padding:96px 24px 72px;background:linear-gradient(180deg,#fff8f0f5,#fff),var(--color-cream);border-bottom:1px solid var(--color-border)}.seo-article-hero--index{padding-bottom:56px}.seo-article-hero__inner{max-width:900px;margin:0 auto}.seo-article-hero h1{max-width:920px;margin:0;font-weight:900;font-size:clamp(38px,7vw,68px);line-height:1;letter-spacing:0;color:var(--color-ink)}.seo-article-hero p:not(.seo-eyebrow){max-width:760px;margin:20px 0 0;font-size:20px;line-height:32px;color:var(--color-body)}.seo-article-back{display:inline-flex;margin-bottom:18px;font-weight:850;font-size:14px;color:var(--color-body);text-decoration:none}.seo-article-back:before{content:"<";margin-right:8px;color:var(--color-coral)}.seo-article-tags{display:flex;flex-wrap:wrap;gap:10px;margin-top:24px}.seo-article-tags span{padding:7px 12px;background:var(--color-white);border:1px solid var(--color-border);border-radius:var(--radius-pill);font-weight:800;font-size:12px;line-height:18px;color:var(--color-body)}.seo-article-index{padding:72px 24px 96px;background:var(--color-cream-soft)}.seo-article-index .seo-guides-grid{margin-top:0}.seo-article-layout{max-width:var(--max-content);margin:0 auto;padding:72px 24px 96px;display:grid;grid-template-columns:260px minmax(0,760px);gap:72px;align-items:start}.seo-article-toc{position:sticky;top:104px;padding:24px;background:var(--color-cream-soft);border:1px solid var(--color-border);border-radius:var(--radius-card)}.seo-article-toc p{margin:0 0 14px;font-weight:850;font-size:13px;line-height:18px;letter-spacing:0;text-transform:uppercase;color:var(--color-coral)}.seo-article-toc ol{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:12px}.seo-article-toc a{font-weight:750;font-size:14px;line-height:20px;color:var(--color-body);text-decoration:none}.seo-article-toc a:hover{color:var(--color-coral)}.seo-article-content{min-width:0}.seo-article-intro{padding-bottom:20px;border-bottom:1px solid var(--color-border)}.seo-article-content section{scroll-margin-top:112px;padding-top:44px}.seo-article-content h2{margin:0 0 18px;font-weight:900;font-size:32px;line-height:38px;letter-spacing:0;color:var(--color-ink)}.seo-article-content p{margin:0;font-size:18px;line-height:31px;color:var(--color-body)}.seo-article-content p+p,.seo-article-content p+ul,.seo-article-content ul+p{margin-top:18px}.seo-article-content ul{margin:18px 0 0;padding-left:22px;display:flex;flex-direction:column;gap:10px}.seo-article-content li{padding-left:4px;font-size:17px;line-height:28px;color:var(--color-body)}.seo-article-content li::marker{color:var(--color-coral)}.seo-article-figure{width:min(100%,920px);margin:36px 0 4px}.seo-article-figure img{display:block;width:100%;height:auto;border:1px solid var(--color-border);border-radius:22px;box-shadow:var(--shadow-card);background:var(--color-white)}.seo-article-figure figcaption{max-width:720px;margin:12px auto 0;color:#59413cc7;font-size:14px;line-height:22px;text-align:center}.seo-article-faq{margin-top:18px;padding-bottom:44px}.seo-article-faq__item{border-top:1px solid var(--color-border)}.seo-article-faq__item:last-child{border-bottom:1px solid var(--color-border)}.seo-article-faq__item summary{cursor:pointer;padding:18px 0;font-size:18px;font-weight:850;line-height:26px;color:var(--color-ink)}.seo-article-faq__item p{padding-bottom:20px;font-size:16px;line-height:27px}.seo-article-cta{margin-top:18px;padding:40px;background:var(--color-coral);border-radius:var(--radius-card);color:var(--color-white)}.seo-article-cta h2,.seo-article-cta p{color:var(--color-white)}.seo-article-cta p{max-width:620px;margin-bottom:24px;opacity:.9}.seo-article-cta .btn--hero{background:var(--color-white);color:var(--color-coral)}@media(max-width:980px){.seo-guides-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.seo-article-layout{grid-template-columns:1fr;gap:32px}.seo-article-toc{position:static}}@media(max-width:680px){.seo-guides-grid{grid-template-columns:1fr}.seo-nav-home{display:none}.seo-nav{gap:12px}.seo-nav a:not(.btn){display:none}.seo-article-hero{padding:64px 24px 48px}.seo-article-hero p:not(.seo-eyebrow){font-size:18px;line-height:29px}.seo-article-layout,.seo-article-index{padding:48px 24px 72px}.seo-article-content h2{font-size:28px;line-height:34px}.seo-article-content p{font-size:16px;line-height:28px}.seo-article-figure{margin-top:28px}.seo-article-figure img{border-radius:16px}.seo-article-cta{padding:32px 24px}}